Marketing Approaches
The basics of marketing your Learn It Live classes are to promote your offerings to your existing community and beyond. You can utilize a variety of channels to do this, including:
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E-mail & Newsletter Marketing: Mention your class(es) to your community via emails and newsletters, and include information about your Learn It Live expert page at the bottom of your emails and blog posts.
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Social Media: Post all your classes to Facebook, Twitter, etc... immediately after you create them and in the days leading up to the start. If you have a blog, post about your class to engage your audience. Pin your academy on Pinterest and engage your audience on your own page.
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Promotional Materials: Learn It Live will provide you with banners and printable materials to promote yourself in your community. Get in touch with marketing@learnitlive.com to request help building your brand.
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During Your Online Class: Seize the opportunity to directly engage with your audience by preparing an intro and closing slide. Let learners know the benefits of attending a paid class and ask for feedback and reviews.
Process Flow of Successful Instructors
- Sign up and set up your expert page
- Take an orientation and platform training session to learn advanced features of Learn It Live
- Create free promo classes to get comfortable and introduce yourself to the Learn It Live community
- Promote your classes and gather feedback
- Create paid classes and continue to promote and gather feedback
Making the Most of Your Online Academy - Tips
- Attend an advanced training to stay up-to-date on new technology developments
- Practice using the system by logging into your account and launching a practice session
- Start with free classes and offer them periodically to build your learner base
- Create paid classes after getting comfortable with the system and promote with discount codes
- Experiment with different classes and marketing strategies to find what works best for your students
- Get the word out about your academy to your user base, friends, and family, and gather feedback from students
- Consider PR outreach by sending messages to local news reporters, bloggers, and other journalists in your space
- Co-ordinate with other instructors to create a special event
- Take part in Learn It Live's regular free symposiums
Remember, the goal is to monetize your classes over the long run and build a sustainable model for increasing your audience and generating revenue. The more people that attend your classes, the more you will get coming back!
For questions, contact support@learnitlive.com.
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