Marketing Approach

Marketing Approaches

The basics of marketing your Learn It Live classes are to promote your offerings to your existing community and beyond. You can utilize a variety of channels to do this, including:

• E-mail & Newsletter Marketing: Mention your class(es) to your community via emails and newsletters, and include information about your Learn It Live expert page at the bottom of your emails and blog posts.

• Social Media: Post all your classes to Facebook, Twitter, etc... immediately after you create them and in the days leading up to the start. If you have a blog, post about your class to engage your audience. Pin your academy on Pinterest and engage your audience on your own page.

• Promotional Materials: Learn It Live will provide you with banners and printable materials to promote yourself in your community. Get in touch with [e-mail] to request help building your brand.

• During Your Online Class: Seize the opportunity to directly engage with your audience by preparing an intro and closing slide. Let learners know the benefits of attending a paid class and ask for feedback and reviews.

Process Flow of Successful Instructors

1. Sign up and set up your expert page
2. Take an orientation and platform training session to learn advanced features of Learn It Live
3. Create free promo classes to get comfortable and introduce yourself to the Learn It Live community
4. Promote your classes and gather feedback
5. Create paid classes and continue to promote and gather feedback

Making the Most of Your Online Academy - Tips

• Attend an advanced training to stay up-to-date on new technology developments
• Practice using the system by logging into your account and launching a practice session
• Start with free classes and offer them periodically to build your learner base
• Create paid classes after getting comfortable with the system and promote with discount codes
• Experiment with different classes and marketing strategies to find what works best for your students
• Get the word out about your academy to your user base, friends, and family, and gather feedback from students
• Consider PR outreach by sending messages to local news reporters, bloggers, and other journalists in your space
• Co-ordinate with other instructors to create a special event
• Take part in Learn It Live's regular free symposiums

Remember, the goal is to monetize your classes over the long run and build a sustainable model for increasing your audience and generating revenue. The more people that attend your classes, the more you will get coming back!

For questions, contact [e-mail].